Running sucks - the series

Running Sucks was a partnership between Vox Media and 26.2 Gotta Have Milk to promote the Every Woman’s Marathon sponsored by Team Milk. Our series was a three part youtube documentary style show about Abi Ayers journey to understand why anyone actually runs. This project was filled with so many emotions, as Abi ultimately overcomes her own self doubts and takes a chance on three NYC based women’s running groups: Badass Lady Gang, Girls Run NYC and Girls that Run. For the series, I worked with our partner agency GALE’s already established EWM branding, our Vox Media motion designers and website designers to create a dynamic fully packaged series. I oversaw the graphics for all three episodes, the various social cutdowns and trailers and subsequent landing page. Check out the series and more information about the running programs and NYC groups at The Cut.

The series

episode one: never will I ever

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episode two: what the hill

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episode three: never say never

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The Running Sucks Series Hub

promotional assets

Vox Creative Studios
Design Director: Brittany Falussy
Lead Designer: Adrian Koenigsberg
Motion Designer: Melissa Peralta and Sara Afridi
Creative Direction: Heather Pieske and Ginny Mohler