Quell Skateboarding

Quell Skateboarding was a skateboarding media platform for women, by everyone. Our focus was on non-traditional skateboarders: women, trans women and men and non-binary folks. I founded Quell in 2017 and ran it independently until 2021.

Through out the course of our business, we developed and maintained partnerships with notable brands like: Nike, Vans, Facebook and NHS and CCS distribution.

We published seven issues of our namesake magazine, hosted a podcast called Quell Party, published monthly exclusive online content and threw many events in the New York area.

I designed and produced all visuals for Quell Skateboarding and events/media surrounding the brand. I have done so much more than design, I have built this brand from the ground up and have learned to play every single role.

I made the decision to close the doors in October 2021. Since then, our magazine’s entire print run has been archived into the Smithsonian National Sports Archives.

Press: The New York Times, CNN, CNN Style, Buzzfeed, Jenkem Magazine, Bigfoot Magazine, Trash Magazine, Skateism, Cool Hunting, Bro Bible, Vans, Dose Skateboarding