what if money worked like pizza?

Coinbase is on a mission to change modern banking through cryptocurrency. Coinbase teamed up with the Vox Creative Explainer Studios to highlight how crypto could benefit small businesses through the lens of pizza shops by asking the question: What if Money Worked Like Pizza? For this project I led the set direction for our delicious campaign and design direction for the animated sequences and text on screen. Watch the entire video on Eater.


Design Director: Brittany Falussy
Motion Designer: Sara Afridi
Editor: Michael Goodier
Senior Creative: Ed Barnes