the cut x Clinique: high-fi mascara NYFW event

Clinique parterned with The Cut to host a NYFW party celebrating their newest mascara. The Clinique High-Fi Mascara emphasizes volume, and that’s exactly what we did to marry the product with the space. The location, Maxwell Social had an extremely traditional aesthetic and legendary past life in NYC so modifying it to a multi-story event space was quite the challenge. In the middle of the dance floor, there was a permanent fixture of a brass bathtub as well as several brass sinks along the main dance floor wall. We added tons of reflective and certainly party approved elements to bounce light around the small space. The product itself is a beautiful reflective green, so these elements were a continual nod and allowed the shelves of High-Fi Mascara to fit right in.

Vox Media
Design Director: Kristina DiMatteo
Principal Designer: Chris Carfolite